Marketing Team Lead
Remote, Malaysia | Full-time
Responsibilities
- Manage the team of digital marketing and Social media to drive their motivation and enthusiasm;
- Develop the strategy of online acquisition across all digital channels, including social media;
- Create and manage a sales structure with the development and implementation of sales strategies that drive revenue growth;
- Develop and manage marketing campaigns across multiple channels including SEO, SEM, social media and email marketing;
- Continuously analyze and plan result outcome relevant campaigns to meet all preset KPIs;
- Plan annual, quarterly, and monthly budgets and manage forecasts;
- Provide dashboards and analytics for each online channel;
- Identify and deliver new opportunities and innovative campaigns/approaches;
- Lead the negotiations with a digital agency and continuously monitor their performance;
- Continuously monitor the quality of traffic;
- Monitor and incorporate industry trends and best practices into marketing and sales efforts;
- Collaborate with the Sales team to develop targeted campaigns and materials to support lead generation and customer retention.
Requirements
- 3+ years of proven client acquisition digital marketing experience;
- Experience in a fast-paced digital agency /online business (such as e-commerce, online finance, or other online B2C company);
- Experience in managing a team of minimum 5e employees;
- Experience in working with budgets from 50k USD;
- Practical experience in user acquisition in Asia, LATAM, South Africa, and Europe markets;
- Good understanding of conversion funnel performance and its analysis;
- Experience with Google Analytics or other web analytics tools;
- Proven analytical and quantitative skills, including a strong understanding of online marketing metrics.
- Strong proficiency in MS Excel (and proficiency in SQL highly
desired); - Advanced negotiation skills, the use of various “negotiating levers”; Skills in bargaining in the direction of decreasing rates without losing the quality of traffic;
- Advanced English level both verbal and written.
Will be a plus
- Experience with SEO, Affiliate traffic, paid traffic sources;
- Experience in working with different tracking systems (Voluum, AppsFlyer, etc.)
- Experience of working with FinTech sphere;
- Experience in cooperation with remote/foreign employees.
We offer
- Ability to gain new experience globally in different jurisdictions;
- Оpportunity to build the finance department from scratch;
- Working for a dynamically growing company;
- Challenging but exciting tasks with our own product;
- Opportunity for professional and career growth;
- Paid sick leaves and vacation;
- Competitive salary.