PR Lead - JustMarkets Asia

Develop and implement comprehensive PR strategies to increase brand visibility and generate positive media coverage for our finance brand;
Develop strong relationships with key media contacts, celebrities, and industry professionals to secure press coverage and endorsements;
Organize and manage product launches to ensure maximum media exposure and attendance;
Monitor media coverage and industry trends to identify opportunities for brand promotion and crisis management;
Create briefs, press releases, media announcements, speeches, and other PR deliverables to effectively communicate brand messages and product launches;
Collaborate with internal marketing, design, and sales teams to align PR strategies with overall brand objectives;
Stay abreast of the latest financial trends and competitive activities to provide valuable insights and recommendations for brand positioning;
Monitor, measure, and report on PR effectiveness.

3+ years of proven work experience as a PR Manager in finance/crypto/web3/fintech or gambling/betting;
Leading experience in PR;
Experience in the market of Asia, Africa, MENA;
Building PR processes from scratch;
B2C experience;
Excellent written and verbal communication skills in English, capable of crafting effective press releases and pitching stories to the media;
Knowledge of digital marketing and social media platforms to leverage PR efforts across various channels;
Ability to work in a fast-paced environment, prioritize tasks, and meet deadlines;
Creative thinker with a proactive approach to problem-solving;
Strong interpersonal skills are crucial in building and maintaining relationships with stakeholders at all levels.

A strong network of media contacts in the finance/crypto/web3/fintech industry, including journalists, editors, and influencers.

Medical insurance;
21 days paid vacation days per year;
10 paid sick leave days per year;
Public Holiday by the Central Bank of Cyprus Public Holiday list;
Flight tickets, hotel or apartment accommodation, migration support for you and your family (if relocating);
Opportunity for growth and professional development.